Sales Forces Logo of the first hour was the modified road sign “No Software”. And even today every Keynote begins with a performance by the appropriate Salesforce mascot. On the other hand classified Salesforce CEO Marc Benioff his company well as software developer – and indeed as a highly successful top. “Next year, we will move up to Microsoft, Oracle and SAP is the world’s fourth-largest software company,” he said in his keynote address at the recent Dreamforce event in San Francisco. For the current year Benioff is targeting sales of nearly seven billion dollars, and next year there will then be ten billion.
. Photo: Harald Weiss
success of the new business model
Although the economic success of Salesforce is already very substantial in only 16 years, so the triumph of the associated business model is still much more important: Salesforce has become synonymous with the paradigm shift of IT ownership for solving Leasing. Especially in the past five years Salesforce was thus extremely successful. So the Salesforce CRM market share amounted in 2011 only 10.6 percent, which was significantly behind Oracle (12.6 percent) and SAP back (14.3 percent). However, this year holds Salesforce with a share of 18.4 percent the tip. While SAP and Oracle have fallen to 12.1 percent, or 9.1 percent. This means that Salesforce has become the pike in the carp from derided outsider.
The Great copy Salesforce
Meanwhile, all competitors have invested billions to copy the Salesforce model. That was and is not easy, because who lives mainly from the sale of software licenses, cannibalized itself with its subscription offerings. A look at the turbulent developments of recent years at Microsoft, Oracle and SAP shows how difficult this change. The late Apple CEO Steve Jobs was aware of these problems and had a simple analysis for: “Either cannibalize yourself or you will be eaten,” he is quoted as saying about the sometimes radical cuts in its products
If you. can not beat them, join them!
As now is great respect for Salesforce, shows among other things to the co-operation. So there is now a close collaboration with Microsoft. This allows Microsoft’s change of direction with the well-known management wisdom paraphrase: “If you can not beat them, join them!” (If you can not beat them, then you’re alliances with them). This new Microsoft strategy became clear in he performed well in a demo of Satya Nadella Outlook in conjunction with the Salesforce platform on an iPhone – and not on a Windows Mobile
200 competitors on the heels!
But Salesforce gets not only increasingly stiff competition from the big ones. Much more dangerous the many smaller specialist suppliers and startups could be crowding with new architectures, solutions and industry-specific features on the market and want to reap a portion of the 23-billion dollar sales automation market for itself. These include, among other Pega Systems, Infer, inside sales, Hoopa, Clear Slide, Lead Space, 6Sense and SalesPredict. Most of them are still in the initial stage and will depend on the venture-capital providers. But the very spendierfreudig in CRM. According to Dow Jones, these donors have in the previous year $ 2.6 billion pumped in more than 200 CRM company – about twice as much as in the previous year
Even technologically Salesforce is at risk.. One of the many weak points is its dependence on the archrival Oracle, whose database is the basis of the Salesforce platform. A point to which Larry Ellison only too happy indicating
Always trendy
In an important strategic point, Benioff has remained faithful away in his keynotes over the years. In addition to the bread and-butter announcements for the existing products, he addressed also always the fashion trends of IT. Many years ago it was the business app store, the business social media platform came Chatter and this year it was the IoT platform, which should be available next year. This platform forms part of the family of the other platforms such as Analytics, Sales and Service. Dense as the PR-effective IoT platform, the Analytics and Service Clouds. In the Analytics Salesforce follows the megatrend of the evaluation of various sources of information to obtain forecasts of the probability of purchase, the importance and relevance of customer interlocutor and its product interest. In the service platform whose Senior Vice President Mike Milburn presented a kind of plug-in apps. Thus, Salesforce app developers tools and APIs, which can be made directly with a service call from a app. This software is stateless and can be integrated easily in a corresponding app container.
Benioff sold Salesforce shares
In essence, they are different platforms only in a few features, but who currently something tells IoT, makes a good impression with the financial analysts – and their opinions are very important for Salesforce continues. 85 percent of the financial analysts who cover Salesforce, have a buy recommendation and also during the Dreamforce there were many positive judgments about the company’s further prospects. That drove the share price of 69 US dollars to 73 dollars. A development that Benioff could not be missed. Even during the event, he sold 62,500 shares at a total value of around 4.5 million dollars. According to exchange data, he still holds the company shares worth around 2.7 billion dollars. (sh)
- Analytics Cloud
Analytics cloud capabilities of Salesforce should enable business users the ability to analyze customer data, and analysts to help provide new insights to their customers. Expertise in Business Intelligence and Data Mining, once indispensable for meaningful insights, is not required to do so. - App Exchange
App Exchange is an online marketplace for business applications that are offered by third parties for the operation (in the PaaS model) on Force.com, partly with costs, free, partly in the freemium model. The apps are not limited to the traditional Salesforce CRM functional area; The portfolio extends from Customer Service, Marketing and IT / Administration on human resources management, finance and ERP to Collaboration and Business Analytics. - Chatter
Chatter can be social networks set up, but these are limited to a company and are under the control of these companies. Their purpose is not private exchange between people or social media marketing by companies to their audiences, but the exchange between employees in order to make this way the sales, marketing and service processes more efficient and to improve the results. - community cloud
Salesforce positioned the community cloud as a platform for business process management and online collaboration between employees, customers, partners, suppliers and distributors. It allows companies, public or closed network communities under its own brand to create. - Data.com provides
The Salesforce Data.com service two key functions essential aspects of the Sales Cloud cover: On the one hand the system of automatic transmission and management of customer records within a Salesforce account serves. Secondly, it allows Data.com his good one million subscribers, to provide each other’s contact details. - Force.com
With Force.com is a PaaS offering (Platform as a Service), which allows developers to build multi-tenant applications, which can be integrated into the central Salesforce application landscape. Applications developed with Force.com apps run on the infrastructure Salesforce own. The core applications of Salesforce run on Force.com. - Heroku
The development platform Heroku allows developers to create apps specifically for social media like Facebook and for mobile devices provide or existing applications therefor. The application development is significantly accelerated, because the architecture of social media can be used, instead of creating your own application architectures. - Lightning
In Lightning, announced at Dreamforce Conference in the fall of 2014 is a proprietary javascript framework that is intended to enable developers to more quickly create mobile applications. Following Salesforce blogger Mike Rosenbaum, Lightning is even the “next generation of Salesforce Platform 1″. - Marketing Cloud
The Marketing Cloud is used – in Salesforce jargon – the design of “customer journeys”, which is done using the “Journey Builder”: real-time provision individual, relevant information as possible per customer by channel and cross-device interaction. For example, e-mail campaigns are possible. - Sales Cloud
The term Sales Cloud Salesforce combines all features and services on the Salesforce 1 platform together, the distribution automation used. In the foreground here are the classic CRM functions contact, opportunity and lead management, in conjunction with reporting, monitoring and forecasting capabilities. - Salesforce 1
The Salesforce Platform 1 is the hub of the cloud offering of Salesforce. Find both the app development for all mobile and stationary equipment instead and the operation of the Apps for networking customers, employees, partners and products. About the Platform 1.5 billion transactions are carried out, of which more than half through APIs. - Service Cloud
The Service Cloud includes all customer service functions and supporting functions Salesforce offers SaaS model (Software as a Service). These include real-time services such as an SOS button in mobile applications, service communities, multichannel support, the integration of social media as a service channels and Chatter to call fast competent colleagues support for urgent issues can. - Work.com
Work.com is a service that is designed to enable sales managers to manage their teams more effectively; “Sales Performance Management” is the preamble. Teams can be on the Fly together, agreed individual sales targets with results actually achieved connect (and compare), create overview reports on the performance of teams or individual employees via drag and drop.
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