Friday, December 11, 2015

How successfully using enterprise social software – Computer Week

More and more companies are developing within the course of digitization to Enterprise 2.0 – to organizations working software for communication and collaboration Social. A recent survey of RheinMain University shows that more than 80 percent of respondents in the study German companies are already actively engaged with the topic. However, the study also makes clear that companies run the risk of no targeted strategy, not exploit potential completely. For the purchase of social software solutions alone does not necessarily lead to success. Rather, it is strategically introduce these new tools in all divisions and a corresponding “social” communication culture actually live. If this succeeds, provides social software employees a work environment that suits their communication understanding and temperament

Social Collaboration in businesses -. More than just software purchase

digitalisation leads to profound changes in working conditions and the self-image of employees. To play intrapreneurship Quantified Workplace & amp; Employee, Freelancer, BYO (Bring Your Own) and flexible working (time and space) an ever increasing role. Many employees live intrapreneurship, so behave entrepreneurially and responsibly within the company, as if it were their own. This is accompanied by the desire for quick feedback and the monitoring of its own performance, what the term Quantified Workplace & amp; Employee corresponds. Many companies also are increasingly on freelancers: The proportion of freelancers is increasing, the kind of internal communication is changing and becoming more diverse. In addition, a BYO trend can increasingly find more and more people bring something of himself in the company. This approach goes far beyond the Bring Your Own Device concept, ie the equipment of own technical work equipment. And the commitment to temporal and spatial requirements of the company for execution of work is increasingly being questioned. Especially the younger generations Y and Z demand by potential employers more flexibility and a move away from time and space inflexible labor models.

The technological innovations of recent years offer companies a variety new means of communication, to meet these changes needs. Telephone, letter, fax and e-mail are increasingly being replaced by new, mobile-based and social communication. Paved this path have especially social networks like Facebook and Twitter. Many social software platforms, their features make advantage of: know of a news feed, a Kommentier- or favorites function and users love and therefore we find this in almost every social software solution. However, the use of social software should moreover correspond to the understanding of social networks: It serves as a communication tool and the active exchange of their users. Because successful only if they adapt in business communication behavior to new habits Social collaboration solutions.



Five steps for the successful use of social software

As well as behind every successful product launch a launch strategy is, the introduction of social software should be thought through beforehand. Strategies and concepts assist in the definition of objectives and the monitoring of results. Here they should never remain static but evolve continuously. The following five points outline the path to a successful social collaboration:

First of all, it requires a differentiated analysis of the status quo. Companies should analyze and identify what means of communication are already established and processes to get an overview of future improvements and new starting points given conditions. In plain language this means: Which channels use staff already? Communicate via Skype, Facebook or WhatsApp? So each employee has their own preferences and ways of working. Companies should note this in the analysis of current events and always pursue the further process the goal to set up a software or technology that supports its employees in their own way of working. Especially important in the context of a forward-looking plan: not only check the internal but also external communication processes. Because with an all-embracing social collaboration strategy companies can integrate into their communication and equal partners and customers.

Because social software is the better, simplified collaboration and communication of employees, all employees must have access to these new means of communication. Because the field of application of social software is only an interdisciplinary sense and should therefore include all areas of the business from marketing to IT through to HR. Often companies see the use of social software for their IT employees affine ago – a typical mistake. Or they forget comparatively frequently the involvement of less on the product or service involved employees from the human resources or accounting. To operate successful social collaboration, however, each employee must be involved.

Decisive for a successful strategy is the definition of targets. The objective of developing business best in collaboration with their staff. This makes it possible to exchange and develop solutions together different points of view. In addition, the demand situations should identified and an understanding of communication and collaboration needs to be developed, as is the employee acceptance and drops the project Social Collaboration. Those in charge should always ask what is to be achieved with the use of social software. If the flood of information and minimize the communication be made more efficient? Or should the transfer of knowledge simplified and expert networking be promoted? Once the objectives are, it is true, this possible in so-called Key Performance Indicators (KPIs) should be noted. Any KPIs in curbing the flood of information could, for example, the reduction of e-mails, the shortening of working hours or the increased use of intranets to be.

Based on the needs analysis and the objectives to be achieved then the appropriate software should solution to be selected. It also makes sense to ask the employees, since they ultimately work with the software. Companies should only solutions envisage that also have a benefit for each individual employee. Therefore, it is advisable to test the software of a test group, consisting of people with different needs, in advance and leave a review. Where the decision fell on a solution that should take place first a coaching all staff and a guideline for the use to be made, which gives a rough summary of the functionality and the capabilities of the software.

In order to permanently successful use To ensure the solution, the results should be analyzed regularly. The comparison of planned and actual achievement of goals (KPIs) helps to extend the measures to turn off or adjust it according to changing circumstances. Social Collaboration is a dynamic process, the strategy should be continuously adjusted according to the requirements of our employees.



The future of work requires new communication culture

The quick shopping a social software alone is not enough for a successful social collaboration. For this it is not only on technical aspects and what the offered technology allows everything. Rather, it is about the active involvement of staff and a new form of communication and collaboration, although based on technology, but thrives on an open communication culture and the acceptance of its employees. So do not push factors, ie the mandatory use of social software, but the pull factors, the voluntary use due oft added value, critical to success.

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