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The software giant Adobe exemplifies how customers buyers to subscribers. On the German website he praises his big “Creative Cloud” on – who pays around 37 euros a month, a newsletter software package that enables applications around the Photoshop and Illustrator to edit images
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Students, also points the Group in a prominent place out, get it 65 percent discount. Adobe, the show quickly, wants his programs not unique (and a considerable sum) sell, but have subscribers who regularly pay a smaller amount, and for the software to rent for mobile and stationary devices and including regular innovations. The latest version of Photoshop CC there is absolutely only by subscription.
This offer is accepted. I n the past three months, the Group was approximately 664,000 new subscribers to its online services to let you know he has, together with the current financial figures straight. Overall, he now has about 3.45 million “cloud customers.” When Adobe began to change its business model from software sales to rental, sales broke a first – now he has recovered gradually
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When it comes to software successfully for rent, Adobe is however no longer the exception. This shows the number of apps that cost money every month. Or the news service used by hundreds of millions of users Whatsapp which leases its software from the second year for the (albeit very small) amount of 0,89 €.
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The Swedish music subscription service Spotify finally has among its more than 50 million customers now still more than 10 million, subscribe to the service, and it can listen to music without commercial breaks – in March of last year, 2013, had been only 4 million. In Germany, the company requires 10 euros a month and provides access to 20 million tracks – this section is that the title does not belong to the customer. So who cancels his subscription, the songs can not hear, he heard during his subscription.
software Mietbereitschaft fit that many Internet users want to avoid future anyway without hard disk or USB stick, as the German industry association Bitkom found out in a representative survey in August. More than a third of all Germans who are 14 years of age or older who stated that they want to store data in the future only online. 7 percent of users store their files now exclusively in the network.
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