The Consumer Electronic Show (CES) in Las Vegas has become the auto show. In the arms race to the future, in addition to the German manufacturers also those from Asia and the US, show their new developments.
The danger is that the virtual dispute over the top position at the customer turns to disappointment. Therefore, it must be delivered. And soon. Not in ten years. Audi, Mercedes-Benz, BMW, Kia, Ford, and General Motors – to name just a few – want to introduce the auto-pilot as soon as possible. How Daimler CEO Dieter Zetsche said in Las Vegas, the engineers are more than the law. Who is liable if, despite all the technological perfection but is an accident? This is only a missed by many questions.
Triumph trip to Las Vegas with the Audi S7 piloted driving Photo: Audi
answers provide companies like Nvidia, which was previously best known as a graphics card manufacturer. Now the company comes with a kind of super-computer that will provide in Audis and vehicles from other manufacturers for deciding in thousandths of a second, which objects are the autonomous vehicle dangerous or not. The system “Nvidia Drive” distinguishes between pedestrians and cyclists and can also distinguish between car models. The car’s computer is equipped with this extremely high computing power and can process images from up to twelve cameras. “The car of the future will be determined by software” developers, especially Audi development chief Hackenberg say. The recalled that Audi was the first German car manufacturer at CES: “We are for the fifth time since now the others are complied with..” This sentence makes it clear how the automakers are not only fighting for pole position, but every inch of struggle ahead. It do es not matter who was at the show in Las Vegas as the first, but who is the first car drivers on the road.
“connectedness is a basic human need. It shapes the future of the car, “says Audi development chief Hackenberg. This can also be heard at the other manufacturers: the future benefit of automobiles will be mainly determined by the software. Engine performance or quality chassis are increasingly coming into the background. The technical quality of the car model is now so high that it becomes increasingly difficult to gain an advantage in nearly all manufacturers. In terms of autonomous driving the software will be the key factor to represent a head start.
If the customer is willing to relinquish control in his car to the software? The skepticism that is articulated in many surveys of market researchers, decreases noticeably. Anyone who has ever wanted in a traffic jam, just ranzufahren right and to be able to take a nap? Who would not love to be able to turn the nagging children with annoying journey? Who was never just on a date and then had to find a free space in the car park? All these problems are in a not too distant future no more. Autonomous driving is not only accepted with certainty by the customer, but are applied with enthusiasm. Because this form of mobility is not the driver’s tutelage, but puts more security. Even the skeptics will soon recognize these advantages (have to).
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