Digital image processing has changed the way we see the world. The lightness and fine details and all pictures can be changed with the absolutely realistic, has now commonplace. The models on the covers of the magazines get a glowing complexion and slimmer lines. Furniture retailers such as Ikea build their catalogs for all living spaces on the computer. Advertising agencies can implement the craziest fantasies
The downside:. Also photos of conflicts, accidents and disasters can be manipulated. In recent photo reporter World Press Photo competition one-fifth of the images was screened out due to excessive changes – three times more than last year.
The software that is practically synonymous with digital imaging, is now 25 years old. Their influence is enormous. Just one example:. Is it about to obviously failed image manipulations, we speak the same of “Photoshop fails”
was grayscale on a black and white monitor
Photoshop Although not the first program for digital image editing – but quickly became the most successful. Although the name is now firmly attached to the software company Adobe, the story of Photoshop began as a family project, far from Silicon Valley.
1987 wrote a doctoral student Thomas Knoll at the University of Michigan in passing a software that should help him see shades of gray on a black and white monitor. The small program called display could have stayed a craft exercise when Thomas’ brother John Knoll not the special effects studio Industrial Light & amp; Magic of the “Star Wars” -Schöpfers George Lucas had worked.
Agreement handshake
John saw in the display the starting point for more complex functions for image processing. The brothers added the support for various image formats and filters. They made sure that we could change individual parts of the image as well as features such as color saturation. When she finally had the feeling of having a commercial-grade program in hand, Thomas and John Knoll went on Dating in the IT industry.
That turned out to be not so easy. Today forgotten companies like Aldus from SuperMac or waved. The first success was a in when the scanner vendor Barneyscan surrendered 200 copies of the program along with its devices.
John Knoll demonstrates Photoshop 1.0
The turn finally came up with an appointment Adobe. Although the software company just had another image editing program in sight – but quickly came to the conclusion that Photoshop was better. After the first agreement with a handshake in September 1988, the deal was lashed out until the spring of the year. Then it took another until 19 February 1990 to the 1.0 version went on sale. It was the beginning of a triumphal march, which was accelerated by the introduction of digital photography.
Subscription instead retail sale
More than three years, Adobe, however, conducted a radical transformation of its business model: having passed the distribution of software such as Photoshop, the Group hired to a subscription model. Previously, the programs had to be true for several hundred dollars to buy – and so many consumers reached given the prices to illegal copies of the net, but they could then use a long time.
Now there are monthly fees. For Adobe, it was a painful transition, sales and profits plummeted. Meanwhile, the numbers recover but. With the new base could be a unified environment for PC and mobile devices offer, emphasizes the Adobe competent manager Mala Sharma. The smartphone versions compete against a variety of new apps – and are free.prosperity without a doctorate
The Knoll brothers had the business vision, initially to keep control on their first deal with Adobe and the software company to grant only one license. Thus, the sum was accordingly higher than Adobe later the already successful software bought from them.
Thomas Knoll continues to live in Michigan, his doctoral thesis was not ready. John Knoll made a career in Hollywood as a special effects master among other things, the “Star Wars” saga and the mega-blockbuster “Avatar”. The employees at the second film of the “Pirates of the Caribbean” series earned him an Oscar-in.
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