By Shira Ovide
NEW YORK (Dow Jones) – The SAP rival Salesforce treading on the lookout for a new way Wachstumgsmöglichkeiten – namely the vertical. The US company, which has advanced with its business software from the Internet now in a variety of offices, now trying to an extension of its offer and deliver its Financial Advisors as a new customer group targeted.
In the past, Salesforce is mainly horizontal, ie through different variations of its enterprise software, has grown. The new cloud offering called Salesforce Financial Services Cloud will now appeal to a new more affluent buyers.
Salesforce CEO Marc Benioff had already indicated last year that the company has given the first signs of saturation in its conventional and once extremely fast-growing business with enterprise software in the cloud in the future on selected wants to focus customer groups.
However, wants Salesforce thereby proceed with caution. Already, the Group tries to make its software government agencies tasty, and will continue to take advantage of the health care market to target. Salesforce is not the only software company that tries to tailor its products to the needs of specific industries. TriNet and Box example already go a similar path.
With its Salesforce Cloud Financial Services, the US group aims – largest provider in the cloud market before the German SAP SE – not about it from, to supplant the existing software asset managers and detach. Rather, the new Salesforce product is already merge existing applications.
In the months-long development of the new cloud offering Salesforce has worked closely with financial advisors to map their needs and requirements for such software as exactly as possible – a process which likely will certainly not be completed and continued.
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(END) Dow Jones Newswires
August 25, 2015 11:05 ET (15:05 GMT)
Copyright (c) 2015 Dow Jones & amp; Company, Inc. – 11 05 AM EDT 08-25-15
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