Completely new sounds: How software real instruments makes competition – Daily Mirror

17:35 clock From Angie Pohlers

Musical Instruments you buy today online or in the music department store. Small traders have a hard time – an industry in transition.

crowded together they hang side by side. Countryklampfen, pink electric guitars, shiny premium models for several thousand euros – to the 800 different guitars are available at Just Music directly at Moritz in Berlin-Kreuzberg. In the remaining four levels of the store there is a quasi wide range of instrumental groups and equipment. With 7000 square meters, the store is a true mega store, meeting room and roof terrace included. “For full-line as we tend to Music store in any case,” says Lilli floor, which runs the business with her father Joachim floor.

is one of six locations in Germany and a comprehensive online shop Just Music . of the greats in the German music trade

Every fifth euro turnover makes the industry now by trading on the net – and rising. Smaller shops instrument at a disadvantage: For well-established web shops they usually lack the staff and the product range, can hold the music stores such as Just Music or online specialist Thomann. “There they will continue to be a niche businesses, such as particularly renowned guitar shops that repair themselves,” estimates Lilli floor.

The years when Justmusic still operated several small shops for individual instrument groups in Wilmersdorf have long history. Recently there have been two major full-line stores, one in the west, one in the east of the city. Since June 2013, only exists the neubezogene location at Moritz Square, the largest in Europe after stocks have inner-city music store. That now everything is in one place, she sees as a major reason for the growing sales. “Compared to last year, we are already 20 percent increase.”

The trends in the industry – music stores on one side and small specialty shops on the other side – see also Daniel Knöll. As CEO of the Association of Musical Instruments and Music Equipment industry he represents traders who were forced to close many sites in the past ten years – five percent of the stock, it was last year alone. The biggest threat to the industry is not in his view, but the online trade shows: fewer and fewer German private access to the violin or the keys. “And it will get worse because the music lessons in most states there is no longer mandatory school subject as” criticizes Knöll. The consequences for the market showed itself now.

The industry sales are loud CCIs government report today with nearly 1.9 billion euros per year, but almost twice as high as 30 years ago. But “there are not as many traditional instruments sold,” says Knöll. In only every tenth household Berlin will play music – just the Brandenburg are still unmusical

Knöll raves about golden age.. From the 1980s and 90s, punk and Brit-Pop, as still each have ventured to the instrument. The instrument industry gets the societal changes to be felt – and the hype in show business. “Currently, less likely handmade music is heard, so above all, less wind and percussion instruments are deducted.” In return, software programs, with each having its own music can do on your computer sale, from year to year better.

The segment PA – subwoofer boxes and consoles – is loud Stick long been a particularly “strong theme”. “More and more clubs, cafes and restaurants open and want the music sounds good.” Meanwhile, the revenue share is nearly 15 percent. And yet now, just before Christmas, many parents buy keyboards and piano – no other month is so important for the business year. Whether played on the piano in the summer still, however, is another matter.