Study: success factor for the smartphone industry is the software – business-on

The advent of the smartphone is primarily due to the many uses of mobile software. This is the gist of a global expert survey on the “digital revolution” that has performed the Global IT Forum of the Global Think Tank Diplomatic Council (DC) in collaboration with Software AG.

 The software is the main success factor of the smartphone industry.
 

“The App Store is the core of the mobile revolution is because it challenges the creativity of software developers around the globe,” said Andreas Espenschieds, Director of Global Software Group in Diplomatic Council and senior vice president at Software AG. In the global survey of 307 experts, 88 percent of the experts were convinced that the wide range of available software is responsible for the success of the smart phone industry. Andreas Espenschieds explains: “Much-discussed aspects such as the design, the display size or dimensions of the devices can not hide the fact that it comes to the provided by Apps functionality and ease of use of the software in the core.”

According to survey, company, 73 percent of 307 professionals, the ease of a as a key factor for the triumph of smartphones. After all, 71 percent (multiple responses were allowed) also vacate the “attractive housing types” an essential role in the sale of mobile devices. 55 percent consider the interaction of hardware and software critical to success. 51 percent praised the “clever marketing strategies of the manufacturer” and 67 percent of the related short life cycles in the smartphone industry, has resulted in the DC survey in cooperation with Software AG.

The Diplomatic Council, headquartered in The Hague is a registered at the United Nations global think tank for the connection of diplomacy, economics, science and society. For this purpose, linked the Diplomatic Council a worldwide business network with the level of ambassadors and consuls. As members alike diplomats and people from industry and society are welcome. You can apply for membership is free; the Council of the ambassador, who leads the Diplomatic Council, decides on the admission. In professional groups such as the Global Software Group, led by Andreas Espenschieds the Diplomatic Council drives in accordance with the Purposes of the United Nations for humanity important issues forward. The aim is to contribute in this context ensure people as possible worldwide benefit from digitization.

(ots / Diplomatic Council)

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