Small businesses Vs. Corporations cloud software requires incumbents as … – Northwest Newspaper

Frankfurt software for businesses, which is an equally huge as lucrative market. The so far large corporations such as the German SAP or its US rival Oracle had carved up. However, the software giant accustomed to success with a history of more than forty years standing on the hump of a challenge: Fast, small businesses such as Salesforce score with customers with flexible solutions. The top dogs now have to make in the coming year to prove that they oppose the new aggressive competition something

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The lure of the business with enterprise software is great. According to SAP, to the swelling accessible for the German DAX companies, market for enterprise software of 110 billion US dollars in 2010 to 2020 $ 350 billion – enough incentive for competitors themselves to strive for crumbs of the pie

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The most violent struggle is characterized in the rapidly growing field with so-called cloud software from. This refers to software that is available online in computer centers and is no longer installed and maintained on individual computers. Will be charged a rent for a period of time and not single, large royalties. The young business model known in the industry as a future status quo – who is not here from the beginning right up there, is in danger of losing the connection

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The big trend in 2015 seems about to become the simplification. The US sales specialist sales force no longer wants to be perceived as a software producer. The offer of the Group in Silicon Valley in California is operated entirely via the web browser. Complex and maintenance-prone software is out. SAP CEO Bill McDermott as “run simple” to the new maxim chosen as the principle. . Together with a fancier graphical interface, the Walldorf want to make their applications more intuitive and critics take the wind out of the sails

Need seems available: More and more increasing signs that US network giant Facebook & lt; FB.NAS & gt; its feelers and takes the world of business customers targeted. In particular, CEO Mark Zuckerberg will probably facilitate internal communication processes in companies in the style of the famous Facebook newsfeed

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Salesforce is already a few steps further – and on the way to the top , As a pure cloud provider, the company was founded in 1999 aiming in the current financial year to almost 5.4 billion in revenue (4.4 billion euros), making it the Primus in the cloud. The company offers software for managing sales, marketing and customer communications. By comparison, SAP has been scheduled in the Cloud 2014 revenues of over one billion euros. The provider of HR software Workday and the all-round provider Netsuite are smaller. But the interest of capital market and analysts is high, the small growth firms are taken relatively sharp under the microscope

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The battle for supremacy is also conducted in public, the tones thereby increasingly shrill. SAP CEO Bill McDermott points like the loss of the assembled cloud rivals. Netsuite CEO Zach Nelson, however, called SAP programs as “antiquated software”. Salesforce founder Marc Benioff irritates the competition with the announcement, in the short term and the total revenue (2013: 16.8 billion euros), the Walldorf. Trying to overtake

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Big words in the fast-moving industry for crafts – but also a personal component. Both Benioff and Nelson come from the elite of the SAP archrival Oracle. Meanwhile, ex-chief and founder Larry Ellison cultivated a passionate dislike for SAP

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The impact rate in the industry remains high. Partly as SAP scrolls down more than 6 billion euros for the American provider of travel and expense management, Concur. The prices for accurate acquisitions have increased rapidly – according to industry experts take their own development of new products for too long, but the time is pressing in the competition. At SAP, the strategy of the multibillion-dollar purchases, this must now prove. The start of 2015 will give a medium-term outlook McDermott. Some analyst expects with the fact that the investment in the cloud can profit targets further to the rear.