users in business demand SaaS solutions and device-independent access
Munich, November 9, 2015 – users in companies want more flexibility in licensing conditions and the compilation of their software packages. Manufacturer of software and intelligent devices need to adjust their portfolios to these changes in demand. These are the findings of the “State of Software Monetization Report” Gemalto, a world leader in digital security. The company surveyed 600 decision-makers in companies and 180 independent software vendors (Germany, Austria, Switzerland (DACH), France, Japan, the UK and the US) in the survey.
High expectations of software vendors
A large majority of respondents in the DACH region (89 percent) is of the opinion that providers need to adapt their programs to the changing demand in the market continuously. Further, 88 percent responded that flexible access to applications on different devices and customizable software packages is very important. In addition, 90 percent of respondents from Germany, Austria and Switzerland believes that software must be future proof, in order to succeed.
companies are facing challenges in the Monetization
The surveyed companies – including manufacturers of intelligent devices – are in the development of business models for their products in front of challenges. Especially back office tasks and the control of license violations pose problems. Only ten percent of companies have no difficulty in licensing claims to. The biggest challenges in the back office are across all countries:
- cost of renovation and management of licenses (87 percent)
- time spent on the renovation and management of licenses (83 percent)
- time and costs for developments which do not flow into products (82 percent)
- Restricted insight into the way in which products are used (68 percent)
Frustrated users in companies
In all countries, users expressed their discomfort in context of traditional, rigid licensing models and software packages and delivery options. More and more often asked about download options on the Internet, usage-based billing and device-independent licensing models. Only one in ten respondents claimed to have no problems with software licenses. For 90 percent of respondents were inflexible licensing agreements, lengthy processes in the customer registration and lost license keys of the greatest challenges. Most often they expressed the following preferences:
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Enterprise licenses (59 percent)
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Site licenses (45 percent)
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Concurrent user licenses (40 percent)
The license compliance difficulties
license violations – whether intentionally or unintentionally – are still one of the biggest problems of software manufacturers. All (100 percent) surveyed employees from Germany, Austria and Switzerland are concerned about unauthorized use. In 2012 there were still 83 per cent. The following concerns were cited by software manufacturers most frequently:
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Intellectual property theft by competitors (80 percent)
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Software Piracy (73 percent)
At the same time gave 25 percent of respondents to from the DACH region to have even been disregarded license terms. You recommend software vendors the following strategies to improve their services:
pay a commercial software monetization solutions <- - sh_cad_8!> from
Of the employees who had implemented a fee-based licensing software, put two-thirds this within less than six months with no restrictions, a
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“The way how employees in enterprises work with software changes: Some users only want to use certain functions on the device of their choice, while others want only to pay for features that they actually use, “says Ansgar Dodt, vice president of Software Monetization Global Sales, Gemalto. “Software vendors have to adapt to the changing needs of its customers. In addition to piracy, reverse engineering, and willful and inadvertent abuse has the software monetization another important aspect. Applications must be offered customer- and demand. Just as it is one for the . Customer satisfactory solution that ultimately sells well “
For more information:
demographic information about the State of Software Monetization Report
Gemalto has for the State of Software Monetization Report 600 users in companies and 180 independent software vendors about needs and challenges in the field of software licensing and -paketierung. For this purpose, Gemalto worked closely with the specialists for market research in the technology sector by Vanson Bourne, together with the development and execution of the survey. The polling institute interviewed ISVs with at least ten companies with at least 500 employees in Germany, Austria, Switzerland, France, Japan, Britain and the United States.
Background information on Gemalto’s Sentinel Software Monetization Solutions
Gemalto is through the acquisition of SafeNet market leader for on-premise, and cloud-based embedded solutions for licensing and authorization management for software publishers. Sentinel is Gemalto’s best-known brand in the software industry for secure, flexible and future-proof monetization solutions.
About Gemalto
Gemalto (Euro NL0000400653 GTO), the world’s leading company in the field of digital security with revenues of € 2.5 billion and Blue . chip customers in over 180 countries
Gemalto provides in an increasingly networked digital world trust. Billions of people around the world wish for a more pleasant lifestyle and smarter solutions to everyday operations. To flexibly communicate, shop, travel, conduct banking transactions, will entertain and work -. At any time and anywhere in a pleasant and secure way in this rapidly changing mobile and digital environment, we enable companies and public administrations, a wide range of trusted and offer practical services. Here, we take care of the security of financial transactions, mobile services, in both public and private cloud, in e-healthcare systems, access to e-government services, the Internet of Things and transportation and ticket systems.
The unique technology portfolio of Gemalto includes encryption software that is embedded in numerous objects to highly robust and scalable back-office platforms for authentication, encryption and to manage digital login. The solutions are provided by service teams which belong to the top class worldwide. Our 14,000 employees working in 99 offices, 34 personalization and data centers and 24 research and software development centers in 46 countries.
For more information, see www. gemalto.com, www.justaskgemalto.com, blog.gemalto.com, or follow us on TwittergemaltoDE.
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The German version of this release is a translation and shall under no circumstances be considered as the official text. Only the wording of the English version is authentic and therefore also relevant in case of disagreement with respect to the translation.
The issuer of this announcement warrants thatthey are Solely responsible for the content, accuracy and originality . of the information contained Therein
Source: Gemalto via GlobeNewswire
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