Gemalto study: Rigid license models and delivery options Software frustrate users
Users in companies demand SaaS solutions and device-independent access
Munich, November 9, 2015 – Users in companies wish more flexible licensing terms and putting together their Software packages. Manufacturer of software and intelligent devices need to adjust their portfolios to these changes in demand. These are the findings of the “State of Software Monetization Report” Gemalto, a world leader in digital security. The company surveyed 600 decision-makers in companies and 180 independent software vendors (Germany, Austria, Switzerland (DACH), France, Japan, the UK and the US) in the survey.
High expectations of software vendors A large majority of respondents from the DACH region (89 percent) believe that providers have to adapt their programs to the changing demand in the market continuously. Further, 88 percent responded that flexible access to applications on different devices and customizable software packages is very important. In addition, 90 percent of respondents from Germany, Austria and Switzerland believes that software must be future proof, in order to succeed
companies are facing challenges in monetizing the companies surveyed -. Including manufacturers of intelligent devices – stand in the development of business models for their products in front of challenges. Especially back office tasks and the control of license violations pose problems. Only ten percent of companies have no difficulty in licensing claims to. The biggest challenges in the back office are across all countries:
* costs for renovation and management of licenses (87 percent)
* time spent on the renovation and management of licenses (83 percent)
> * time and costs for developments which do not flow into products (82 percent
)
* Limited insight into the way in which products are used
(68 percent)
Frustrated users in companies of all countries Users expressed their unease associated with traditional, rigid licensing models and software packages and delivery options. More and more often asked about download options on the Internet, usage-based billing and device-independent licensing models. Only one in ten respondents claimed to have no problems with software licenses. For 90 percent of respondents were inflexible licensing agreements, lengthy processes in the customer registration and lost license keys of the greatest challenges. Most often they expressed the following preferences:
* Enterprise licenses (59 percent)
* Site licenses (45 percent)
* concurrent user licenses (40 percent)
The license compliance difficulties
Royalty injuries – whether intentionally or unintentionally – still rank among the biggest problems of software manufacturers. All (100 percent) surveyed employees from Germany, Austria and Switzerland are concerned about unauthorized use. In 2012 there were still 83 per cent. The following concerns were mentioned most frequently by software manufacturers:
* Deliberate violation of licensing agreements (90 per cent)
* theft of intellectual property from competitors (80 percent)
* Software Piracy (73 percent)
At the same time admitted 25 percent of respondents in the DACH region to have even been disregarded license terms. You recommend software vendors following strategies to improve their services:
* improving communication about processes and audits (75 percent)
* Optimization of audits and tracking of user behavior (73 percent
)
Commercial Software Monetization Solutions pay off
Of the employees who had implemented a fee-based licensing software, put two-thirds this one in less than six months without any restrictions.
“The way how employees work in companies with software, is changing: Some users only want to use certain functions on the device of their choice, while others want only to pay for features that they actually use,” says Ansgar Dodt, vice president of Software Monetization Global Sales, Gemalto. “Software vendors have to adapt to the changing needs of its customers. In addition to piracy, reverse engineering, and willful and inadvertent abuse has the software monetization another important aspect. Applications must be offered customer- and demand. Just as it is one for the Customer satisfactory solution that ultimately sells well “
For more information:.
* Full State of Software Monetization Report
* data by region
* Infographics to study
* Additional information Gemalto Softwaremonetarisierungslösungen:
http://www.safenet-inc.com/software-monetization-solutions/.
Demographische Has information about the State of Software Monetization Report Gemalto for the State of Software Monetization Report 600 users in companies and 180 independent software vendors about needs and challenges in the field of software licensing and -paketierung. For this purpose, Gemalto worked closely with the specialists for market research in the technology sector by Vanson Bourne, together with the development and execution of the survey. The polling institute interviewed ISVs with at least ten companies with at least 500 employees in Germany, Austria, Switzerland, France, Japan, Britain and the United States.
Background information on Gemalto’s Sentinel Software Monetization Solutions Gemalto is through the acquisition of SafeNet of leader in on-premise, embedded and cloud-based solutions for licensing and authorization management for software publishers. Sentinel is Gemalto’s best-known brand in the software industry for secure, flexible and future-proof monetization solutions.
About Gemalto
Gemalto (Euro NL0000400653 GTO) is the world leader in the field of digital security a turnover of 2.5 billion euros and blue-chip customers in over 180 countries.
Gemalto provides in an increasingly networked digital world trust. Billions of people around the world wish for a more pleasant lifestyle and smarter solutions to everyday operations. To flexibly communicate, shop, travel, conduct banking transactions, will entertain and work -. At any time and anywhere in a pleasant and secure way in this rapidly changing mobile and digital environment, we enable companies and public administrations, a wide range of trusted and offer practical services. Here, we take care of the security of financial transactions, mobile services, in both public and private cloud, in e-healthcare systems, access to e-government services, the Internet of Things and transportation and ticket systems.
The unique technology portfolio Gemalto includes encryption software that is embedded in numerous objects to highly robust and scalable back-office platforms for authentication, encryption and to manage digital credentials. The solutions are provided by service teams which belong to the top class worldwide. Our 14,000 employees working in 99 offices, 34 personalization and data centers and 24 research and software development centers in 46 countries.
For more information please visit www.gemalto.com, www.justaskgemalto.com, blog.gemalto .com, or follow us on TwittergemaltoDE. Media Contact:
Philippe Benitez Peggy Edoire Vivian Liang
North America Europe & amp; CIS Greater China
+1 512 257 3869 +33 4 42 36 45 40 +86 1059373046
philippe.benitez@gemalto.com peggy.edoire@gemalto.com vivian.liang@gemalto.com
Ernesto Haikewitsch Kristel Teyras Pierre Lelievre
America Middle East & amp; Africa Asia Pacific
+55 11 5105 9220 +33 1 55 01 57 89 +65 6317 3802
ernesto.haikewitsch@gemalto.com kristel.teyras@gemalto.com pierre.lelievre@gemalto.com
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