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“We focus on doing business with software,” said BlackBerry CEO John Chen on Tuesday on the mobile exhibition Mobile World Congress in Barcelona. “And we want to ensure that our software works with all devices.”
He mean not only the management of smart phones from different providers in business, but and applications for all types of vending machines networked technology to rice cookers, Chen said. “Everything has an IP address, we want to manage.”
The rehabilitation of BlackBerry’m ahead of schedule, Chen said. The sales performance was stabilized after the downturn of the past few years, will now BlackBerry also increase profits. “I do not have much patience. Although it is a five-year plan -. But one in which we earn money every year, “Chen said
BlackBerry was once a leading player in the smartphone business but lost after the launch of the iPhone to connect to rivals such as Apple and Samsung. The expensive flop a touchscreen model two years ago overthrew the Canadian group into a deep crisis.
Chen took the lead just under one and a half years ago and stopped the free case with a stronger focus on corporate customers. The smartphone sales fell last year, however, continue to two thirds. The market share was down to 0.4 percent.
Despite the declining sales BlackBerry’ll stick to the smartphone business, said the manager responsible Ketan Kamdar. “We want to achieve profitable growth.” As long as the business threw off a win, that market shares are of secondary importance.
In Barcelona announced BlackBerry a new start in the smartphone business with four new devices on. These include the touch screen phone Leap, which will cost $ 275, and a model with slide out keyboard. The goal was to bring out an innovative model each year, it said.
Latest figures from IDC
BlackBerry to the model Leap
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