In 36 months, the majority of companies defined by Software – Data Center Insider

The results of a study commissioned by CA Technologies “The Battle for Competitive Advantage in the App Economy” show how important is speed in the Application Economy. And this is the future for any business.

It is not about hardware versus software, but the existence or non-existence of business if it is said that software will govern the economy. So companies with advanced software strategies significantly lower time-to-decision. 45 percent confirm this for the present and 61 percent expect that for the next three years

So are increased agility and faster time to be at the top on the list of the most important factors for a successful strategy in the Application Economy, ie the digital economy.

The study was conducted by Oxford Economics, while leaders from business and technology world were after their application strategies and questioned their impact on business success. The findings of the study clearly show that companies in the Application Economy adapt with increasing speed, which they are trying to stand out among the competition in order to gain a strategic advantage.

An app is the Contact point

Additional results counts for customers that 43 percent of respondents are convinced that the ability to provide their customers with fast innovative apps, today is one of the most important factors for a strategic competitive advantage , In the outlook for the next three years this figure rises to 78 percent.

Supplementary on

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About the survey and the interviewer

“It is encouraging to see that European companies have already recognized the potential of application Economy and adapt accordingly”, commented Sven Mulder, Vice President and Country Manager, Germany, CA Technologies. Because other studies have shown that especially SMEs have not yet understood what change to expect. Around 40 percent of these clients do neither with the terms “Digital Economy” and “Application Economy” what to do, nor do they see a need for action.

Apps are the window into the company

18:11:14 – Jennifer Hyman, co-founder and CEO of the Internet Company Rent the Runway and Biz Stone, co-founder of Twitter on stage together – surprised even more than during the “CA World” that happened, so the annual conference of CA Technologies. However, the current CEO, Mike Gregoire, the company is expanding to and engages sent current concerns and needs in all Enterprises on. Read …

According to the global study by Oxford Economics, the focus has to a more driven by software business a positive impact on the market share (47 percent) , the development of new products and services (42 percent) and the commercial success (36 percent). Some of the most important further results:

• More than half of participants (51 percent) indicate that they in the past three years in new software as mobile apps, API have invested enabled software or the like. Almost as many respondents intend to increase their investments in this area in the next three years.
• 54 percent develop new strategies for interacting with their customers.
• Increase 49 percent of respondents back the proportion of in-house software development and 47 per cent took over other companies in order to increase their software development capacity, or will do so in the future – a clear indication of the strategic importance of software
• “There. is no longer enough to have the better product or service. Success today depends on providing the best customer experience “, says Otto Berkes, chief technology officer, CA Technologies. “Companies are experiencing a digital transformation and need to focus on the customer experience, because it is the key differentiator to distinguish themselves from the competition.”