07/23/2015: Software Dino seeks rejuvenation gene (neues-deutschland.de) – new Germany

a record quarterly loss and dwindling sales announces the software giant Microsoft. He switched to new business as the developments in the cloud area and new smartphone programs.

Nokia and Microsoft – anything but a successful fusion

Photo: dpa / Rainer Jensen

So much quarterly loss has never been at Microsoft: The software giant posted between April-June bottom line a minus of 3.2 billion dollars. Although the Group’s business in Redmond in Washington state ran profitably, but depreciation and extraordinary expenses of 8.4 billion to $ Nokia ate up the surplus on

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Microsoft had taken over the mobile phone division of the Finnish group in spring 2014 for 9.5 billion. The former CEO Steve Ballmer had enforced the internally controversial deal and the new mission statement “devices and services” (equipment and services) issued. The heavily damaged cell phone pioneer Nokia should build innovative, equipped with Microsoft software smartphones. The were unsuccessful: As early as two weeks ago, the group was forced to concede that the devices remained Ladenhüter

For the Internet community of previously highly profitable group that is often dubbed “M $ ” is the object of hate. par. Therefore, after a record loss it rained malicious comments. So is talk of a “club, which I nachweine no tears when the sink.” In fact, the billion loss for Microsoft, however, is not threatening. So the so-called cash reserves were last estimated at nearly 100 billion dollars.

Also, the loss-making Nokia chapter is so ticked off in the books quasi. Microsoft is not to be the next generation of dinosaurs PC: “Our industry does not respect traditions, respects only innovation,” says the current of the current Microsoft CEO Satya Nadella. What the expense of Nokia employees is: Has already deleted every second of the 25 000 jobs after the takeover, are now again go 7800 employees. They no longer fit the new company motto which Nadella issued: “Mobile First, cloud first”. A native of India computer relies on smartphone applications and services where data and programs are outsourced to large computer on the Internet. And actually rose in the second quarter the cloud revenues by a whopping 88 percent, albeit from extremely low level.

Microsoft wants to participate in the projected double-digit growth in the cloud area. For the Group breaks new ground also in its core product: The new operating software Windows 10, which is inserted the end of July, home users obtain free first. Nadella hopes that as many install the upgrade and then refer the subscription services of Microsoft, about the new Office software Office 365 or the online storage

It is quasi Nadellas Rejuvenation gene for Microsoft. So far, the software a lot of money conferring product, now it is conceived in part as a service. Microsoft will make after the one-time action Nokia amortization quickly gains. But this will be less than before. Also, the group reported for the second quarter revenue by just over five per cent to $ 22.18 billion. The main reasons were the strong dollar and the many years flagging PC sales. Here Microsoft was once what are Google and Apple on a smaller level with their total packages in smartphones today. Microsoft must hope that users download the program at all, instead they get the package. Apple just reported a profit increase by 38 percent to 10.7 billion dollars.