Embedded Software is not brittle topic – because are software formerly “dumb” devices and products intelligent. In a brief interview Alois Schwarz explains, vice president of Flexera Software, why Embedded software a burning issue is -. Just for boardrooms
At the moment, in the company decide to embedded software for their devices and products to develop its character changed. Businesses that have previously seen their core competence in very different areas, turning into software companies.
This development should bear the company account by will clear about the role of software for their business and to what Dimensions innovations are realized through software development.
The course leads to changes: “If I decide to make with embedded software money, I come automatically a number of change processes within the company,” says Alois Schwarz, Regional Vice President EMEA of Flexera Software: “This goes from development to marketing and sales.”
Accordingly, it is necessary to find solutions, as can be refinanced in embedded software these investments. After all, the innovations are indeed increasingly not only the device itself, but in the software that comes with the device. Companies should therefore think about how to license embedded software to their customers.
Against the boxing mentality
The consulting firm Gartner has found in a market study that many companies are here still trapped in a “box-mentality” and not think about models of how to open up through more flexible license management additional sources of revenue. The latest Gartner report on this subject, which presents various approaches, can be downloaded for free.
In the light of the Internet of Things (IoT) just adds that the IoT offers a variety of possible business areas , made possible by intelligent products and the resulting services. Flexera Manager Schwarz advises managers therefore, to think well, to which business model they get into the Internet of Things. It should be a business model in any case offers a clear added value for the entrepreneur, but also for the customer.
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