A key growth driver in the IT market remains the software area, as ascertained market researchers. The industry association BITKOM expects growth of 5.7 percent to a total of just over 20 billion euros as the German software market for this year. In order for this solution area is growing well above the market: The entire ICT market will grow by just 1.5 percent, predicts the Association. This significant trend has far-reaching consequences for the distribution, especially the hardware sector, the focused precisely the Broadliner and full-range supplier in the past, further collapses. On the GTDC Summit of the Global Technology Distribution Council (GTDC), which was held in San Francisco last month, recorded the assembled top managers of distribution heavyweights a gloomy picture of the current development: The GTDC Panel, the US in addition to the American giants such as Ingram Micro and Tech Data also European heavyweights like So belong, reported a sales crisis and a massive decline in hardware devices business. GTDC CEO Tim Curran cites figures from the NPD Group analyst, as he states: “The computer-paragraph threatens to disappear” The desktop area approaching even the marginalized.. But Tablets were in the descent, the notebooks sales was most stable. The demand situation in the industry had recently changed significantly and consequently there is the distribution in the midst of a transformation from a hardware retailer to a solutions and services provider.
No wonder then that many distributors for the Software range previously only one was among many, these, following the trend, increasingly engaged over the years in their business focus. Sasa Viro, Managing Director Solutions at So Germany, as confirmed: “The trend of the shift of business towards the software sector is definitely felt. We are growing significantly faster than in other areas of software, “And Klaus Donath, Ingram Micro’s senior director of Value Business, remarked: ‘. Parts of classical hardware infrastructure be shifted increasingly to the software sector through virtualization technologies and by bringing together in a central and overarching management layer more easily manageable. But cloud offerings of all kinds – whether as an app on your smartphone or as complex CRM solution via a browser -. Ensure inevitably for a further shift towards Software “When value-added distributor Avnet TS is software now long been a central component of orientation in the solutions business as Roman Rudolf, Managing Director of the Central Region, reports: “In the project business projects are usually driven by software issues. Where once the procurement of appropriate hardware clearly was at the forefront, now determine the solution and the associated software the whole package and therefore mostly the infrastructure environment. “On the other hand denies Tech Data’s software chief Stefan Bichler the shift of business towards software “Software and hardware are always dependent on each other,” A shift of computing power in centralized data centers require other hardware and software combinations, “but a shift, I can not confirm that, but a change of architectures, requirements and priorities of the customer.” .
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