http://www.golem.de/news/mousetracking-software-erkennt-nutzerlaune-an-der-mausbewegung-1602-118908.html Published: 02/03/2016 18:09
Who
clicks slowly, also goes the same: Scientists have developed a method designed to exclude mouse movements on the mood of the user. . Operators of online shops to use the technology
Who is annoyed, shoves abrupt: A user who is about something upset, moves his mouse unlike a relaxed. This was discovered by scientists at the University of Duisburg-Essen. With this realization, they want to improve websites.
Scientists led by Martin Hibbeln have developed software that recognizes the mood of a computer user on the way, as he moves the mouse: Who Surf relaxing on a website, move the mouse straight or curved in slightly curves. However, those who annoyed be the lead “mouse angular and abrupt” says Hibbeln, and – to the surprise of the researchers – “slower rather than faster,” .
Researchers annoy their subjects
In bad mood enabled the researchers their subjects intentionally, among others with a barely releasable intelligence test. “We have participants deliberately frustrated and angry Among other sites were manipulated so that they slowly built up; the volunteers ran out of time after the test they were given the same result. Namely, that they below average intelligence. are, because they had answered fewer tasks properly “ says Hibbeln.
The operators of online shops for example, could use the software to find out at what point cancel their customers the ordering process frustrated and leave the offer. “For the shop owner it would be helpful to detect automatically, at which point that happens” says Hibbeln.
users resent badly made sites
Privacy Legal is not the problem. Operators should inform users about says Hibbeln. They would also something like this: “Everyone is sometimes upset about bad websites mouse tracking is a means to improve them..”
Hibbeln and his colleague describe their findings in the journal MIS Quarterly. (Wp)
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