Friday, May 29, 2015

Augmented Reality: Apple buys startup Metaio from Munich – The World

Apple has bought the German software company Metaio that specializes on combining views of the real world with digital information. In previous Metaio applications a user could see, for example, on your smartphone, such as pieces of furniture would look in his apartment.

The iPhone Group commented speculations about the acquisition on Thursday evening with the usual formulation for takeovers: “Apple buys from time to time smaller technology companies.” Previously, a register extract was the Internet has emerged in which Apple was listed as Metaio partner.

Metaio from Munich is a leading provider in the so-called augmented reality. This additional information will be displayed on items on the screen, after they had been captured by the camera for example. Metaio implemented projects to, among others, for the carmaker Ferrari and Ikea. Apple could use the software, for example, in its mapping service – or in the future for all new mobile devices

A year ago, presented Metaio the idea before. expand touchscreen operation on the real world. For this is a special camera to register the heat that leaves a finger on an item. Software from various actions derived.

Apple’s rivals are working on concepts for Augmented Reality. So, Microsoft recently the data goggles HoloLens before, with the user for a virtual objects can be shown that interact with the real environment. In Test Examples as virtual bullets could be seen that stopped when they encountered obstacles in the real environment.

Apple bought in the past year and a half 27 companies as CEO Tim Cook said recently. The acquisitions are often kept secret as long as possible. Some of the companies disappear from the market and its products are integrated into Apple services. Others, like the headphones Beats provider remain present with its own brand. In Metaio it says on the website that no new business would be adopted more and previously acquired software products could be downloaded until 15 December.

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