Microsoft’s new scam: Why the software giant will Windows 10 … – Wirtschaftswoche

by Thomas Kuhn and Matthias Hohensee

It looks like suicide on the installment plan: Microsoft has presented the new Windows, its main profit earner. Why the risky maneuvers can work – and the customer comes to rest perhaps expensive in the end.

accepted only time you drive a Mercedes, whether A- or S-Class. And then, one morning this summer, provides you with Daimler CEO Dieter Zetsche a new car to the door. As a gift. Free Fuel for twelve months there’s free to the maintenance anyway, and all parking fees has the Autoboss also settled. Would you explain Zetsche crazy. Especially when he claimed that everything-nothing offensive concern for sales growth because customers as a thank booked massive chargeable additional services and the brand remained faithful forever.

But it will come. . Worldwide

Just say the supposedly suicidal group not Daimler, but Microsoft; and the alleged Zetsche is Satya Nadella. The 47-year-old corporate executive than that product to give away no less before, hundreds of millions of times, with which his group previously took billions of dollars.

These browsers are in Germany most commonly used

• 5th

  9

  Opera

  The open-source Web browser Opera is not widespread: With 2, 5 per cent market share in Germany to make it after all, still <"readability =" li class = "- 1.5"> to fifth place

.



Place 4

Safari

The Apple browser market share of 10.1 percent.

• Place 3

  Internet Explorer

  With 16.1 percent market share of the Windows browser ends up in third place.

• Place 2

  Chrome

  Google’s Chrome browser bundled 26.2 percent of the market share

• Place 1

  Firefox

  In September 2014, the Mozilla browser took 41.9 percent market share in.

  Data: Statista.de

Just recently Nadella Microsoft’s most important developer conference, the build in San Francisco, reiterated his plan in front of thousands listeners: In the summer he will bring owners of PCs, laptops, tablets and smartphones via free offer to migrate to the new operating system Windows 10. Just a click away. “End of July” revealed Lisa Su, CEO of chipmaker AMD, a few days ago, “the time has come.”

Nadella breaks with everything that Microsoft has made great: selling more expensive software licenses. It’s a risky bet on the future of the most important software provider in the world. But the top managers have no choice but to rebuild its business model radically. “Our industry does not respect traditions, respects only innovation,” he says. And calls for “courage” of himself and his staff.

For years, Windows – in addition to the office software Office – the profit engine of the group. So far, its users had between 40 and 200 dollars for an upgrade shell. Just since the turn of the millennium, Microsoft has earned on sale of software licenses around 200 billion dollars. To date, Windows and Office provide directly and indirectly the source of 80 percent of net income.

As Windows became what it is

• Windows 1.0

  The ancestor of the now most widely used PC operating system came in November 1985 on the market. At the time, Microsoft was still an outsider, while the top dog, IBM and Apple appeared promoted fight out the battle for the PC market. Initially, Windows worked only with difficulty into the business – because Microsoft declined initially in the face of years of patent litigation with Apple to graphical controls

• Windows 3.1

  This version of Windows 1992, learned to play videos, was the first integrated games and new writings. The basic view of the overlapping windows and a desktop for program symbols remained – with a few design changes – for a long time

• .
  
  

  Windows NT

  In parallel with the consumer versions of Windows Microsoft developed after the failure of OS / 2 project with IBM a version of Windows with a new program-core (“Windows New Technology”). NT was continued with Windows 2000 and later went on to Windows XP.

• Windows 95

  The radical renovation in 1995 brought in the Broad Windows that virtually everyone knows today. Among other things, the “Start” button has been introduced to the bar at the bottom of the screen. After subsequently the web browser Internet Explorer has been added to the Windows Basic package, Microsoft continued to trouble the competition authorities in this area against the pioneer Netscape by. In the version followed by the minor updates Windows 98 and ME.

• Windows XP

  In 2001, Microsoft previously most durable version of its operating system on the market. With Windows XP, many visual effects were added, as well as key features such as fast user switching, an integrated firewall for greater security and improved media playback.

• Windows 7

  12

  The operating system Windows Vista should XP displace, but was largely ignored by users. Although the 2007 published version offered new screens, but a confusing for many users rights management for user accounts. . It was only with the launch of Windows 7 in October 2009, Microsoft was able to convince the user again

• Windows 8

  With Windows 8, Microsoft is preparing for the transformation of the computer world: The new tile interface is designed for touch screens and is therefore for tablet computers – outside the system thus resembles the smart phone operating system Windows Phone. Microsoft introduced Windows 8 before in October 2012. However, a lot of criticism was precisely on the new service quickly loud.

• Windows 8.1

  An update for Windows 8 came in October 2013 to market. The free Windows 8.1 to eliminate the biggest criticisms of its predecessor. This allows users to boot directly to the desktop, bypassing the tile surface. In addition, the Start button returns, albeit not the Classic Start menu.

With its new strategy cannibalized Nadella This business deliberately. The supposed free gift to customers be tempted to hire extra services. About details, Microsoft is still silent, but is conceivable some.

Instead of “online store wholesale” visit after a few months possibly only a few gigabytes free. Existing documents or photos are not deleted, but who wants to store new, extra space must rent. Instead of personal playlists of music service plays only from pre-Mixte programs. And with the online office can perhaps write letters, but they can print the Windows users probably only when he enters into a subscription. At the end, the plan, the customer pays so yet again and not too tight. Instead of a one-time software sales, the money should flow continuously.

Still, the step will be taken from the beginning dramatically from Microsoft’s revenue and profits before the new revenue sources gush then possibly.

• Page 1: Why the software giant Windows 10 gives you – and you will still pay
• Page 2: model Apple
• Page 3: all files on all devices