05/06/2015 – The Marketing Research Team Kieseler has studied the preferences of brokers and multiple agents in Tarifberechnungs- and comparison and management programs in a survey. After Soft Fair is the most-used provider of compare and AssFINET the popular supplier of management software.
For the study “Use and Satisfaction of / with fare calculator / consulting software from insurance companies, comparison calculator other providers and brokers -Verwaltungsprogrammen “the Marketing Research Team Kieseler (MRTK) has interviewed by telephone 201 insurance brokers (79 percent of respondents) and multiple representatives in Germany in March 2015.
Of the participants, 74 percent use comparison calculator. The more intensive users are the brokers. 66 percent of them known to daily or several times weekly use of such software. Among the multiple representatives it was only 37 percent.
Three comparison software vendors dominate
comparison calculator is used by 77 percent of respondents before the customer conversation, during which 39 percent and 46 percent thereafter. Before and after the date the software occurs most frequently when it comes to health insurance for use during counseling in the automotive division
The favorite of the interviewees comparison software vendors are Soft Fair GmbH (42 percent), morning & amp. Morgen GmbH and Nafi-Unternehmensberatung GmbH & amp; Co. KG (each 37 percent).
About a quarter of respondents claimed to use comparison tool of broker pools.
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- Source: Software Study Marketing Research Team Kieseler
, three quarters Broker Administration Tools
On the question “? Take broker management programs” responded
- 58 percent Yes, broker management programs / inventory management systems by software vendors,
- 30 percent Yes, broker management programs / inventory portals of insurers, and
- 26 percent: No, I use not / almost never / rarely / do not know / no answer
favorite of respondents. mediator is “AMS” of AssFINET AG. 17 percent stated that they work with it, the competitors came to a maximum of less than half as high market share. The ten most popular programs come together to 58 percent spread.
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- Source: Software Study Marketing Research Team Kieseler
were named as the most important advantages of the broker-management programs from software vendors:
- 48 percent: neutrality / independence / access all insurers
- 23 percent: flexibility / individual design / data creation
In the stock slide systems of insurers, the portal of the VHV insurance most often than recommended was called. The advantages of these solutions of quick access were by the mediators exemplified on customer information and correspondence that are currently without enter them yourself.
About 80 percent use the computer, the insurer
From the surveyed brokers use 82 percent of the tariff calculator or consulting software from insurance companies. With multiple representatives it is 90 percent.
Before the customer conversation put 78 percent of the survey participants, these tools a while the conversation 31 percent and then the half.
Biggest wish the mediator to the provider of the programs is a simpler operation. The elements referred to criticisms heard about liquid “bells and whistles”, cumbersome handling of passwords, not intuitive use and forced to enter non-relevant customer data.
More than half the people questioned would integrate the software into the portals of the insurer , more than a third wants to stay independent of the online platforms, however. The delivery of the programs will receive 87 percent of the internet connection.
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Examines was also what type terminals use the mediators and how big it installed screens, which offline media for the delivery of applications is preferred.
Retrieves was also how intense use brokers and multiple intermediaries in consulting online applications and programs for mobile devices (apps) and to which consumer portals they find out.
The core results of the study “Use and Satisfaction of / with fare calculator / consulting software from insurance companies, comparison calculator other providers and broker management programs” are summarized in a 57-page PowerPoint document.
It is available directly from the Marketing Research Team Kieseler. The conditions are mentioned on request by e-mail or telephone 0162 2497777.
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