Samsung executives: bad software is to blame for declining sales – AreaMobile

In an interview with representatives of the press former Samsung executives give reasons for declining market share and the future failure of the company in the smartphone business: Samsung simply lack the know-how for developing . good software

Samsung Logo | (c) Reuters / Kom Hong-Ji

For a long time Samsung undisputed smartphone market leader in Germany and worldwide. These are the Koreans still, but slowly decreases the market share. While mostly of late transition is made to high-quality housing materials such as glass or metal responsible see former Samsung executives the problem to another location. As Reuters reports, Samsung is missing in their opinion on software know-how.

With the Samsung Galaxy S6 and Galaxy S6 Edge Samsung has adopted the rumored problem with the hardware this year and in order workmanship and design significantly improved. In addition, Samsung is due to the high market share among Android smartphone a driving force when it comes to the spread of new technologies such as fingerprint sensor, Qi-batch, Pulse Monitors or NFC. . When the software sees, however, is different

“Samsung’s senior management should not be considered inherently capable software you get the hardware out -. It is a fact, that they hammer out the hardware better than anyone else. But software is something completely different. ” – Anonymous Samsung executives

The problem is the software

Samsung’s TouchWiz user interface has long been at Android users in the criticism: Too many changes to the Android interface and sluggish performance. In addition, it is packed full of features, of which few users really make use and loaded with an excessive amount of bloatware. Exemplary of the failure in software ChatOn and the video app called Milk. Apart from the users, on their Samsung smartphone ChatOn was preinstalled, should the messenger found few followers and was closed without a stir in March. The run of high-profile US executives from the USA video app Milk has survived one year and was abandoned in November. Samsung should listen more to the users and their criticism, they say.

The question remains whether better software sufficient to bring Samsung back on track. After all, the entire industry is suffering from a certain saturation of the market and manufacturers are trying to stand out from the crowd. According to the Business Professor of the Korean Institute of Science and Technology, Chang Sea-jin, Samsung is indeed on the right path and his error is aware. The probability is, however great that the steps are too small and take place too late.

What say you? What needs Samsung to do to continue to be of interest to you, or to get interesting

More about? <- - google_ad_section_end!>: Android phone, smartphone, Galaxy smartphone

via Android Authority

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