Smartphone manufacturers number 1 is still Samsung. Then you could now possibly rest, but as with many other companies also has Samsung understood that one always has to evolve in order to remain competitive. The hardware makes so much progress that the normal users of smartphones almost as well to make ends meet also comes with a Chinese 200 Euro smartphone as it comes with a 700 Euro smartphone from Samsung would be the case.
Therefore applies it differently themselves from their competitors and therefore it is necessary to provide services and software that can not be produced by the other. Dumb it’s just that Samsung indeed from smartphones to televisions to semiconductors and even ships just about everything can be build in great quality, which is conceivable to hardware, one but often times neatly beside it when it comes to software.
Examples? Take the video service Milk or even the messenger ChatON, with which one of his time WhatsApp and Co which wanted to oppose. Both services Samsung has now reinstated and for a report from Reuters , in which – even anonymously – both former and current employees have to say, one has it identified the person responsible at the top of peaks management.
Samsung’s upper management just inherently does not understand software. They get hardware – in fact, They get hardware better than anyone else. But software is a completely Call different ballgame. former Samsung employees
While you can not fool the Koreans nothing when it comes to hardware, is understood within the company, according to sources cited simply not how software works. It begins thus, work that often different teams within Samsung’s simultaneously but independently on the same project. So should that time, the hands-free app developed for the Galaxy S4 and a former manager told Reuters that he had only learned from outside that even a competing team was also in the company, which was entrusted with exactly the same task.
The crux of Samsung’s software efforts, it is (or at least it was) that one has indeed recognized early the importance of exclusive software features for the hardware sales, you have this but often too short-sighted , It was to have a specific feature mandatory for the next hardware launch at the start in order to boost its sales. So you had more short-term profit in mind and not in the long run to establish a platform. ChatON was such an example, with the Galaxy S devices should be pushed years ago. In the end, it was a Messenger who though great and cross-platform work, the but too little user inserting.
Here a rethink is necessary in peak management and there are definitely signs that this rethinking has already started , Platforms such as Samsung Pay, Samsung Smart Things for the smart home field and Samsung KNOX show that current projects be tackled sustainable. The question that arises now: Has Samsung might have missed the right moment to put on these sustainability
As mentioned before pushing more and more hardware manufacturers with really great devices on the market and who? It goes without saying, be inspired by the many right things that Samsung has done in recent years. Companies like HTC, Nokia and BlackBerry are already falter in this difficult market and also a no. 1 is in front of it, of course, not immune. We press the Koreans crossed that they have recognized the signs of time in time and are able to be able to reinvent itself in the smartphone market and deliver the evidence that Samsung also software.
Source: Reuters via Engadget
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